13AOF - AS91903 - VIDEO
Use complex techniques to develop a digital media outcome
ASSESSMENT TITLE: 22 second long architecture movie trailer video
NZ CURRICULUM AREA: Technology
ASSESSMENT ACHIEVEMENT STANDARD: AS91903
CREDITS: 4
ASSESSMENT BRIEF: Create a 22 second long movie trailer video about your architecture project.
DESCRIPTION: Design an architecture project then create a movie trailer video of your project using 'original content' 'industry standards' & 'sophisticated digital effects' using content you created in your architecture project.
MARKING SCHEDULE: link
NZ CURRICULUM AREA: Technology
ASSESSMENT ACHIEVEMENT STANDARD: AS91903
CREDITS: 4
ASSESSMENT BRIEF: Create a 22 second long movie trailer video about your architecture project.
DESCRIPTION: Design an architecture project then create a movie trailer video of your project using 'original content' 'industry standards' & 'sophisticated digital effects' using content you created in your architecture project.
MARKING SCHEDULE: link
ACHIEVEMENT CRITERIA
KEY WORD CLARIFICATIONS
COMPLEX TECHNIQUES: Adobe After Effects is the worlds most popular digital media industry standard professional video software for creating sophisticated digital effects for television, video/film & other visual media content. Use at least 2 complex techniques in After Effects to create 'sophisticated digital effects' in your architecture movie trailer video.
DEVELOP: the 'original content' you create for your architecture project design.
DIGITAL MEDIA OUTCOME: a 22 second long promotional video of your animal pavilion architecture project design.
INFORMED: annotated screenshots & feedback from others during your project to improve viewers user experience.
REFINED: screenshots of video production & ongoing feedback from M.Williams throughout the project to demonstrate "itertative design" of video - refer to points #7 & #8 below for Excellence.
DEVELOP: the 'original content' you create for your architecture project design.
DIGITAL MEDIA OUTCOME: a 22 second long promotional video of your animal pavilion architecture project design.
INFORMED: annotated screenshots & feedback from others during your project to improve viewers user experience.
REFINED: screenshots of video production & ongoing feedback from M.Williams throughout the project to demonstrate "itertative design" of video - refer to points #7 & #8 below for Excellence.
EXAMPLES OF SOPHISTICATED DIGITAL EFFECTS
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animating text tutorial animating building tutorial
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GIF ANIMATIONS OF ARCHITECTURE
sophisticated digital effects of architecture created
using Adobe Photoshop & After Effects 
Louis Vuitton Foundation - Paris
1111 Lincoln Rd - Miami
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ACHIEVED - MERIT - EXCELLENCE
ACHIEVED
Use complex techniques to develop a digital media outcome involves:
1. applying appropriate tools and techniques to meet the purpose and end-user requirements
tools: create 'original content' using pencil or pen drawings, 3D modelling applications like Minecraft or Sketchup, online drawing applications like Autodraw or Sketchpad, image/video editing applications like Pixlr or Photoshop or Illustrator & After Effects. You can add audio to your trailer; Eg- your own voice, audio from freesound.org or audio/music you create
techniques: learn techniques of creating a movie trailer. Examples of movie trailer techniques; this, this, this, this, this, this.
purpose: visually inform others about your architectural animal pavilion project in a movie trailer format
end user requirements: opening movie credits include your name & name of your animal pavilion.Ppeople who view your architectural video trailer should understand your animal pavilion project concept.
techniques: learn techniques of creating a movie trailer. Examples of movie trailer techniques; this, this, this, this, this, this.
purpose: visually inform others about your architectural animal pavilion project in a movie trailer format
end user requirements: opening movie credits include your name & name of your animal pavilion.Ppeople who view your architectural video trailer should understand your animal pavilion project concept.
2. applying appropriate data integrity and testing procedures
data integrity: how & where you save your project digital content - File Management www.digital.school.nz/project-information
testing procedures: self checking your work to fix errors, get feedback from others to improve your project, multiple renders of your movie trailer throughout the After Effects process to test that your movie is the best possible outcome
testing procedures: self checking your work to fix errors, get feedback from others to improve your project, multiple renders of your movie trailer throughout the After Effects process to test that your movie is the best possible outcome
3. applying user experience principles relevant to the purpose of the outcome
user experience principles: your trailer showcases your animal pavilion architecture, use high quality images & audio/sound effects
purpose of the outcome: assessment document says how your architecture design meets the needs or issues of the project
purpose of the outcome: assessment document says how your architecture design meets the needs or issues of the project
4. addressing relevant implications
Examples of relevant implications include: ● social ● cultural ● legal ● ethical ● intellectual property ● privacy ● accessibility ● usability ● functionality ● aesthetics ● sustainability and future proofing ● end-user requirements ● health and safety.
Your assessment documentation will include information about: cultural - how your architecture project relates to the cultural influences of the country site location or the cultural influences you integrated into your pavilion design. functionality - how your architecture project relates to how animals or humans use your pavilion. aesthetics - how your architecture project relates to a design era from examples on timeline architecture. end-user requirements relates the project brief & if the pavilion meets the needs of the animal you have designed a pavilion for. Create a Google Doc to demonstrate cultural, functionality, aesthetics, end-user requirements.
MERIT
Use complex techniques to develop an INFORMED digital media outcome involves:
For Merit, students will need to provide evidence of how the media outcome was improved using testing procedures and applying the user experience principles. For example, this could be shown with annotated screenshots.
5. using information from testing procedures to improve the quality of the digital media outcome
testing procedures: use annotated screenshots to document the After Effects process of developing your movie trailer
improve quality: document how you improved the quality of your your movie trailer, how have you used sophisticated digital effects?
improve quality: document how you improved the quality of your your movie trailer, how have you used sophisticated digital effects?
6. applying user experience principles to improve the quality of the digital media outcome
user experiences principles: what are the some of the user experience principles of a movie trailer
improve the quality of the digital media outcome: say how you have meet these user experience principles in your movie trailer
improve the quality of the digital media outcome: say how you have meet these user experience principles in your movie trailer
EXCELLENCE
Use complex techniques to develop a REFINED digital media outcome involves:
For Excellence, iterative improvement is required throughout the design, development and testing process. Iterative improvement will involve cycles of improvements. Students will use a cyclic process to develop improved outcomes.
7. iterative improvement throughout the design, development and testing process to produce a high-quality outcome
iterative improvement: document how you 'iterative' developed your animal pavilion design from brief concept to final design
produce a high quality outcome: your final movie trailer looks like a professional Hollywood movie trailer
produce a high quality outcome: your final movie trailer looks like a professional Hollywood movie trailer
8. using efficient tools and techniques in the outcome’s production
Refers to point #1 tools & techniques. Key word is 'efficient'
How 'efficient' you use the tools & techniques when creating your project. Eg: how independent were you in this assessment
tools: all the tools you use to create your movie trailer
techniques: the process of how you design & use software to create your Animal Pavilion movie trailer
outcome production: the final movie trailer about your Animal Pavilion architecture design
How 'efficient' you use the tools & techniques when creating your project. Eg: how independent were you in this assessment
tools: all the tools you use to create your movie trailer
techniques: the process of how you design & use software to create your Animal Pavilion movie trailer
outcome production: the final movie trailer about your Animal Pavilion architecture design